03 · Sales · Prospecting

Territory, turned into a call list

The team started receiving qualified lists by region, on a repeating cycle.

Context

A sales team with defined territories, but no repeatable way to find who to approach inside them.

Problem

Prospecting restarted from zero each cycle. What the last person had already searched lived nowhere.

Decision

Turn the qualification criteria into an executable filter, so the list could be regenerated at any time.

What was built

Geospatial extraction, filtering on defined criteria, and an export ready to work from.

Operational change

Qualified leads began arriving on a cycle, at minimal acquisition cost.

Project material

To be confirmed
AutomationIntegrationsSoftware Engineering