Work

Systems that went into service.

Each project is described by the situation before it, the decision that shaped it, and the change it produced. No client is named.

01Industry · After-sales

After-sales, out of the spreadsheet

Machines, warranties and service revenue were split between spreadsheets and email. Nobody could answer the state of the installed base without getting three people in a room.

Change

After-sales became traceable end to end, across the whole installed base.

02Sales · Public sector

The search that started running itself

Manual checking failed exactly when volume rose. A missed deadline has no appeal.

Change

Monitoring became continuous, with no human effort and no missed windows.

03Sales · Prospecting

Territory, turned into a call list

Prospecting restarted from zero each cycle. What the last person had already searched lived nowhere.

Change

Qualified leads began arriving on a cycle, at minimal acquisition cost.

Bring us a bottleneck